Matt and Jonette Francke
(Owners since 2005)
San Diego natives and San Diego State Alumni
We taste every wine before it is selected for the store! We all look forward to assisting you with your wine selection and our hope is that you will have a wine-buying experience
that will keep you coming back for more!!
what others say:
Our customers have spoken. The following are actual testimonials
published on prominent and respected Internet Websites:
From Kim L. of Stella & Dot (email 4/17/13)
Just stopped by today and Matt helped me choose 6 bottles for a party
tomorrow evening. Just wanted to say thank you for being so helpful,
friendly, and most importantly, not snooty as some other places can be!
This store trumps BevMo hands down in terms of service and selection. I
love that I can always find a delicious wine in my budget, and that
folks here are always so helpful and friendly. It also has a lovely
selection of Sangiovese, which is so hard to find.
I absolutely love this wine shop. They have everything you could ever
hope for in wine and it's organized in a helpful way. I'm pretty
indecisive when it comes to choosing wine so I'll usually browse the
entire store when the owner will step in and offer his help. I'm always
grateful because he makes the best recommendations based on my budget! Luckily
for me it's located around the corner for my office so I frequently
stop by on my way home and grab some delicious zinfandel or syrah for
Awesome selection and great prices. Hard to find small winery wines and super knowledgable staff! What more can I say. (I never endorse places on FB so this means a lot coming from me).
From Jason G. (Yelp 1/26/13
) Hands down best store in San Diego. It's the best because of the
helpful staff and prices. I used to go to the place down the street,
but they always treated me like a leper. Check this place out ASAP.
I think this store is easily the only stop
anyone has to make for one's wine needs. Everyone there is helpful and
the prices can't be beat. They manage to stock a huge of supply of well
known favorites and rotate new wines through as well -- so every
shopping experience is never the same. If we need a nicer bottle for a
fancy dinner party -- they got that. If we need something for a summer
BBQ party -- they got one for that. And if we just need something for an
end of the day unwind in the backyard -- they've got one for that too.
And I don't have to guess which bottle I should buy -- all I have to do
is ask and they're more than happy to help. You gotta go visit this
From Steve W. (Yelp 5/12
) Good selection, very good prices, good service. They list their wines on
their website so you can shop before you go if you have particular wine
in mind, or you can simply browse in person. If you need some help in
picking wine they are helpful. I have been shopping here for more than 8
years and buy the majority of my wine here.
From Tom S (email 5/29/12)
went through a stage 20 years ago or so when I knew all the producers,
vintages, regions, grapes and blends, and was willing to bore any and
all at length with the fruits of my enthusiasm. I got over all that years ago, and now pretty much just want to drink
well, and inexpensively. That can't happen, I had come to understand,
by reading Wine Spectator. You need a good merchant to do the
indispensable work of factoring the wine world down to a manageable
list, tasted and reviewed. This note is to thank you for the good work you do each month finding
and providing for sale at a good price so many interesting wines. This
past few months in particular, in my opinion (and the reason for my
writing today), has been exceptional for under $10 reds. Recently, the
new Cachflo, Alamos, 2Up, Cousino Macul, and a few months back, the
Derby Petite Sirah and Zolo Bonarda,(and a few others I have yet to
taste, or can't recall) have been not only excellent values, but very
good and interesting wines, the type you look forward to drinking and
serving your friends, not just glad you paid less for. Thanks again, Tom
From Kathy F. (Facebook 3/12
) Our favorite place. Everyone is so nice and very helpful.
From Monique (Facebook 2012)
Best prices in town. Family owned. Check them out.
From Lynn-Email March 31, 2012- You guys are the best. We served Black Barts Jamabalya, a vegetable
rissoto and an awesome salad and your wine choices were fabulous...does
anyone on the planet doubt your expertise and values? Tongiht we had
halibut with a thinly sliced potato on top and it sat on a ragout of
peppers and onion under it with the Clos Du BOis Red Blend. Perfect. you
guys are awesome..thank you for all you do!
From Erik G.-San Diego (Yelp 2/12)
Privately owned wine store that has the best customer service in it's
class. Matt, Kevin, Mark and all the rest of staff are always super
friendly and willing to assist in helping you pick out a bottle -
they'll even carry out your bottles/purchase to your car! The
best thing about this place is that all (or a majority) of the people
who work here have tried every single wine that they sell. This speaks
volumes to their commitment to quality and what they represent. At any
time, you can ask them how this or that wine is and they will give you
an honest opinion and recommendation. You can't get that at a large
publicly owned retail wine store. You will also find that along
the walls of the store are hand written colorful posters of some of
their featured wines and recommendations. These can range from quotes
from the industry wine reviews (Robert Parker, Wine Spectator, etc.), or
their own recommendations (i.e. Matt's pick, or Mark's Pick...etc.).
I've never been disappointed when choosing a bottle in this manner. Matt
(owner) has created a fantastic place for wine lovers to go to for
variety and quality. This is my go to place for stocking up on my wine.
Nothing less than 5 stars.
From Dani-(email 2/2012) I just wanted to say I received my case of wine.This is my
first order with your company, but not my last. I found your prices to
be very good and your communication excellent.I love Cakebread wine but
usually would not buy a case but with your prices, I couldn't pass it
up. I look forward to doing business with you in the future.
From Mike C.-San Diego (Yelp 2/2012)
Now this place has some pretty good wine and you don't have to shell out several hundred dollars for a decent one. They
have many 90+ point wines for around $10. Plenty of staff working the
floor and they give you their expert advice right away...
From Maureen C. San Diego (Yelp 1/2012)
SD Wine Co is seriously fantastic for a wine-shopping trip. Mark
is incredibly helpful with recommendations and knowing if and when a
specific label will be making into his store. Very reasonable prices;
the best I have found in San Diego...
From Julie-(email January 2011) I want to say that I am not a wine drinker myself. However, going to the San Diego Wine Company
and having them help me pick out a bottle of wine for our event was
great. Even for those people who don't drink wine (me being among
them) the San Diego Wine Company makes it a stress-free purchase for our
From Lindsay-San Diego (Yelp 11/21/10
) Love, love, love this place! There
is no better place in San Diego to find great wine at great prices.
The staff is extremely friendly and they know their stuff! I can go in
there at any time, tell them what I've bought in the past and they
recommend wines for me that are in stock. They provide wonderful customer service and I have NEVER had a bad wine from them!
From Kate the SD Wine Company #1 Fan: "Just so you know you and your staff are my personal heroes. You stock an outstanding Bandol when you can get it. And for that, my friends and I are extremely loyal customers. As a matter of fact, I will be getting two to three cases from your fine establishment this weekend for a large family event next week. Your service and team are fantastic. SD Wine Co is a local gem!"
,one of the most popular and respected web sites for wine
and connoisseurs: "San Diego Wine
Company is tough to beat for prices..." "Matt and
Mark give great customer service", "I, too, will echo
the superlatives at the San Diego Wine Co..."
Mary Woods from San Diego says: "...every
time I come home with a suggestion from one of the (SDWCO)
staff, my eyes glaze over in bliss..."
from San Diego says: "One of the best locations
in San Diego for buying wines at good values."
here for more reviews and testimonials.