Matt and Jonette Francke

(Owners since 2005)

San Diego natives and San Diego State Alumni

 

Brian Block- Craft Beer Specialist

Jake Jerome- Sales Associate

We taste every wine and beer before it is selected for the store! We all look forward to assisting you with your wine and beer selection and our hope is that you will have a wine-buying experience that will keep you coming back for more!!

what others say:

Our customers have spoken. The following are actual testimonials published on prominent and respected Internet Websites:

 

From Mike. V (Google My Business 9/24/16)

“Best wine shop in the city.”

 

From Martin F. (Yelp 9/17/16)

Wow what a selection!   Everything from A to Z and in between.  Found some great value in their recommendations and love the vino.  Price was all over the place.  From basic everyday to wonderful special occasion they have it all. Great find!

 

From Angie D. (Yelp 9/16/16)

I have been going to SDWC for years now and love that they've expanded into the craft beers. Now I don't have to feel guilty and can get my husband some craft beers too. The layout of the store presumably allows for lower overhead (no fancy racks or frills, just lots of good wines) so the prices are very reasonable. I have never bought a bad wine here. Even if I didn't like the wine, it was never what I'd call "swill" - they taste all of the wines they purchase and if they're not up to snuff, they just won't buy it. I doubt there are many places that can say that. They also won't buy wines that they don't believe are a good value. The wines move through fast so they're never corked or stored improperly, having been sitting in heat for years, for example. All of the folks there are great. If you tell them what you like, they'll recommend something for you. They also have great selections for hard to find wines from all around the world. When I want something they don't have, I can ask and many times, they will special order it for me. They are awesome! I don't go anywhere else. Also, you will see wines there for less than you will see at other places, including the big box liquor store I won't mention... Thank goodness for SDW&BC!

 

From Paul C. (Google 9/14/16)

From Tom T. (Facebook 8/29/16)

This is hands down the best wine shop in the San Diego area. The staff is friendly, knowledgeable and always helpful and they have a great Saturday tasting.

 

From Enrique A. (Yelp 8/27/16)

Amazing selection of wines from around the world. Whether I need a $7 bottle or a $70 bottle, they have range of great options to choose from. I especially love the French and Spanish selections.

 

From Veronica B. (Yelp 8/4/16)

The owners are very personable and know a lot about wine!  They will give you great recommendations on what to get! I would highly recommend this place and will be going again!

 

From Jason L. (Yelp 6/16)

Yelp doesn't let you use emoji's but if they did, my review would look something like this:
Heart eyes - heart eyes - Thumbs up  - Those stupid two hands with light coming off them that are supposed to symbolize...what? a masterpiece or something? Who the hell knows - fire - fire - heart eyes - wine glass - heart eyes
Our youth may be doomed but thanks to the SD Wine Co., we can just drink affordable booze until we dont care anymore.

 

From B. Stapper (Google 5/16)

 

From Michaela R. (Yelp 4/11/16)

I used San Diego Wine Co. for my wedding last month. The owner Matt assured me that "buying the alcohol will be the easiest part of wedding planning," and he was right! I called less than two weeks before the event, which I was worried would be too soon, and the staff calculated exactly how much I would need. My guests are still raving about the quality of the wine and champagne we served! Thanks Matt, Mark, and team!

 

From Amy P. (Yelp 3/1/16)

This place is amazing. Ordered two bottles from their website. Excellent pricing and helpful staff. The bottles arrived so quickly! Very impressed. Thank you!

 

From Zildheam D. (Yelp 2/22/16)

Rose bellacart salmon for only 69.99!!
Amazing deals, how do they stay in business?
I saw a bollinger 007 for around 199.00 and couldnt believe the price tags on some of this stuff.
Excellent customer service, easy to find, ample parking.
i cant wait to go back.

 

From Jason S. (Yelp 1/23/16)

Wow!  Just found this little gem on-line while looking for a specific beer.  First of all, very convenient right off the 805.  Secondly, their beer selection was great!  Stuff from all around, different types, AND knowledgeable staff on the products (the beer).  Oh and they have wine too, but I didn't go into that so I leave that rec open.

 

Great experience here today.  The Manager, Mark Fratta, helped me pick wine for my company gift giving this year. Everything was done quickly, professionally and with care.  Highly recommend this place! Cheers!!

 

From Michael G. (Yelp 12/2/15)

great selection, great prices, great staff

 

From Tine B. (Yelp 12/1/15)

My new local spot for specialty craft beers & of course a great wine selection indeed! I discovered this place just through searching craft beer stores in my local area. It's located on miramar road; didn't have any trouble finding it & or parking. The service I received was on point. These guys really know their craft beers. I was shopping for a gift, told them the preferences on taste & left with 5 bottles in hand. I'll be sure to be coming back for more. If you're the type who loves high rated specialty craft beers, check this place out. 5 stars for service, area, environment & stock. Thank you to the staff for a great 1st time experience.

 

Great place to taste and shop for wines you would pay much more for at other locations.   Staff us friendly and helpful. Very knowledgeable and always willing to answer questions. Their wine of the month has never let me down.

 

From David M. (Yelp 9/4/15)

" Great Selection, Professional Service, Wonderful Prices "
I visited the San Diego Wine Company at 7080 Miramar Rd. in San Diego this week and  was pleasantly surprised. I had never been to this store before, but drove 40 miles to get there because i found a wine I was looking for on the San Diego Wine Company web site. When I walked into the store I was greeted by Jameson Brooks the Assistant manager/Wine Buyer, and Jake Jerome a sales Associate. Both Jake and Jameson were so knowledgeable, honest, professional, and nice answering all of my wine questions, as we walked around the store. The SDWC has a large variety of wines from around the world for you to pick from. SDWC has a very nice web site at  sandiegowineco.com, where you can view all the wines they sell, and where they post a wine tasting schedule. They also have an in store wine newsletter with special prices listed for your viewing pleasure. Matt Francke the owner of SDWC is also currently expanding their store, by adding a large craft beer section with a wide variety of Beers from all over the world. SDWC also has Special Parallel parking spots in front of the store, so the loading of your cases of wine to your car by the employees is smooth and easy. SDWC is well worth a visit the next time you want a great wine shopping experience !

 

From Ryan S. (Yelp 6/6/15) My wife and I LOVE San Diego Wine Company. Since we moved a year ago we've been looking for a wine shop. The team at SDWC handpicks some of the best wines for the price. I usually go in, hand them my cart, tell them what I like, then leave with 12 bottles. Go! You won't regret it. 

 

From S. Folio (Facebook 5/14/15) 5 Stars

From Chris S. (Google Review 4/15)

5 stars, Wine Tasting!!

 

From Geoffrey L. (Yelp 5/30/15)

I've shopped here for years and have yet to buy a wine that wasn't good.  Even the wines I didn't ultimately like had great character for what they were, without flaws.  And they have something great for every price point.
The staff is very knowledgeable and they do a nice rotation of wines, especially the foreign varietals.  I've been waiting for some South African Pinotage, and they finally arrived as promised!
As an aspiring sommelier, I appreciate their Saturday tastings, which are usually organized by theme.  Comparing six to eight wines by region can help you appreciate the terroir and wine making style. I love to "study" here every weekend.

 

From Mindy G. (Yelp 5/14/15)

Last week was my third visit to this shop, and I have to say they are nailing it! I am just starting to learn about wine and build up a small collection of my own, so was a little intimated about coming in here the first couple of times, but was greeted by Jameson each time who made my experience great. He was incredibly knowledgable about the wines and gave recommendations that were on point. Last time I was in I had to get my wine savvy friend a gift, and he recommended a sparkling wine (which I know very little about) and my friend keeps raving about the bottle. Thanks for making me look good Jameson! I highly suggest checking this place out when you are in need of some good wine for reasonable prices.

 

From Steve F. (Facebook Review 5/14/15)

My go to local wine shop. Great selection, prices and a very helpful staff. Jameson is friendly, knowledgeable and has introduced me to new producers, varietals and importers that I often enjoy.

 

From Chris S. (Google Review 4/18/15)

5 STARS for our weekly Saturday Wine Tasting!

 

From Lawrence B. (Yelp 4/18/15)

Started coming to SDWC bc it was the local wine store in my area. Met Jameson who introduced himself and was extremely personable & welcoming. Came back to do a wine tasting on their weekends, which they do the honor system of self pouring & trust! Great wine selection, good prices, and superb service. This is officially my go-to wine store. As a wine professional in the industry, I highly recommend this store.

 

From Mike V. (Yelp 3/31/15)

These guys hit everything right  -
Great selection of wine at all price levels.
First class knowledge of their subject.
Excellent customer service.  
Central location.
Very highly recommended.  
My recommendation is to check out their web site, poke around for things that interest you and make note of them and come armed with stuff you have had in the past that you like.  This way, they can point you in the right direction and offer up suggestions.

 

From David A. (Yelp 3/28/15)

This place is great! The wines are priced very reasonably and the Saturday tastings are a great deal. So glad a friend recommended it!

 

From Laurie via our contact page:

You guys are amazing!!!!! Every bottle you have recommended has been unbelievable. That is all I want to say.....just thank you!

 

From Kathryn W. (Yelp 10/30/14)

They're the tops!  
They're the  Tower of Pizza.
They're the tops!  
They're the Mona Lisa!

 

Via Email (Oct. 2014) From D & E Roberts:

Hi Matt and Jonette -I hope you both are doing well! I wanted to take a minute to let you know that Elisa and I swung by yesterday to pick up some wine for a business mixer that we are hosting this week - and Kevin, your sales associate could not have been more helpful. He was just fantastic - very friendly, informative and he made it a super-easy experience for us (we were in and out in less than 15 minutes).... rest assured - we will be certain to talk (glowingly) about San Diego Wine Co.
Thanks again to you both, and Kevin as well!
 

From Rajy A. (Yelp 8/12/14)

I can't say enough good things about this place. I'm a total wine novice -- yet when I go by myself I get a great bottle of wine at a great price with Norstrom-level service. I don't even know enough about wine to tell them what I'm looking for -- I just let them know what kind of event I'm going to and they take care of me. I get a great bottle of wine at a good price. When I've come with friends who are wine nuts (or is it officianados?) they are blown away by the selections, the prices, and the service. Would highly recommend for anyone looking for 1 bottle or 100.

 

From Rae N. (Yelp 7/29/14)

My go to wine store! I've found that SD Wine Co has the best pricing and I love that they provide boutique wines and a nice selection that you typically don't see in the major chain liquor stores.  Everyone is pleasant and knowledeable.

 

From Stephen M. (Yelp 7/26/14)

Great prices on great wines.  I bought a case of various wines based on their tasting notes and was very pleased.  I liked everything I got from them.  I mistakenly arrived to pick up the wine before they opened and they filled the order and gave me the case anyway.  I'll shop for wine from sd wine before going anywhere else.

 

From Amy D. (Yelp 7/7/14)

I have been doing business with San Diego Wine Company for at least 10 years.  It is hands down THE BEST wine store in San Diego!!!  The owners, along with their entire staff are always a pleasure to do business with.  They are extremely knowledgeable on the wines they carry and are always there to lend a helping hand and point you in the right direction, whether for an everyday type of wine selection, a gift, or a special occasion bottle.  Their recommendations are always spot on.   They have a HUGE selection and their prices are the best around.  I highly recommend this wine shop to all!!!

 

From  Wally S. (Yelp 4/28/14)

Was actually at the burger place across the street saw this place and felt I needed a bottle of red for the evening.  Walked into a good surprise... a great selection.  I grabbed a bottle of Seghesio at an extremely reasonable price.  I have been in the wine biz I know.  If you get a change chat up the staff they are incredibly nice and overly friendly.  Who doesn't like a good shot out.  Jameson good job.  Congrats to the owner!!!!  I have been in San Diego for about 7 months now and good customer service doesn't seem to really exist.  Check this place out if you like wine.

 From Jeff T. (Yelp 4/12/14)

The staff is extremely knowledgeable and the prices are some of the best in San Diego. Great wine tastings on Saturday - best way to check it out then. We always have fun in the wine tastings. And the tasting fees are the lowest I've seen in awhile.  Give it a try, you will definitely be impressed.

 

From Ron P. (Yelp 4/4/14)

Excellent wine selections with price. Saturday tastings are a must for locals wishing to taste what is out there (not just Napa).

 

From Lisa L. (Yelp 2/25/14)

LOVE LOVE SD Wine Co. We come here about once a month for the Sat wine tasting they have. We have been coming here for about 2 years. The staff is super friendly and they have a GREAT selection of wines and great prices! Seems like more and more people found out about this place becasue it is getting more and more crowded :( Good for them though....one of our fav spots (wish it was a lillte closer though, we live in Golden Hill)

 

From Mallory P. (Yelp 1/29/14)

Kevin was absolutely fantastic! My friend was getting married in a few days so we needed to pick and purchase wine quickly. We told Kevin what we were looking for and a price range and he picked out delicious West Coast wines for us. Easy, fun and affordable.

 From Melanie H. (Yelp 1/26/14)

I found this place by accident (placed an online order at another store and ended up here by mistake) and I'm so glad I did! Great selection of wines for every price point and the prices are the best I've seen in San Diego. The place is not pretentious at all and has incredibly helpful staff.
The Saturday wine tasting events are fun as well. I've only attended one, but for $10 you get to try 10 or so wines at your own pace. Seemed like a nice crowd of people and I walked out with some yummy wines.

 

From Robert K. (Yelp 1/24/14)

I buy a lot of wine from this place.  You cannot beat the price and selection!  The staff are always friendly and the store is always clean/organized.  The wine tasting sessions are great as well!

 

From Pat W. (Jan 2014 Google Review) Matt & Jonette have an impressive selection of wines, and great prices. But the it's the personal customer service that sets them apart from the rest.

 

From Prine G. (Yelp 11/25/13)

The best wine shop in San Diego, period.  The prices are super competitive. The owners are very friendly and extremely knowledgeable.  And the Saturday tastings are a blast! For a couple bucks you can try out over half a dozen wines while munching on some delish breads. Who doesn't like that?!

 

From Andrea P. (Yelp 11/8/13)

This is THEE BEST wine shop in San Diego hands down. I love this place!
The staff is super friendly and always there to help if you need it, and happy to let you browse alone if you don't. They all get to sample the wines sold there, so know how to point you in the right direction when you ask for something specific, instead of guessing what would be a good match. The prices are great: I refuse to buy wine at Trader Joes any longer now that I've been spoiled by the fabulous wines at SDWC for better prices...and MUCH better wines!
The Saturday wine tasting is awesome. Ten wines for 10 tastes and yummy bread to nibble on while you sample. Sharon, who runs the tasting room, is always fun to chat with, whether it be about wine or whatever else is going on, and she's great at giving tips not only on wine, but things like where to stay in Paso Robles. The customers at the event are usually very friendly and it's easy to get to know everyone. Not a stuffy at all. After going to tastings for several years I've made some great friends there. It's awesome....I highly recommend it!

 

From Pete T. (Yelp 11/6/13)

We have been shopping at San Diego Wine Co for years. We make a special trip at least twice a month and stock up on our favorites as well as a few bottles of their "Pick of the Month" and we are never disappointed.
Their knowledgable and enthusiastic team are always helpful regardless if we are buying a $50+ wine or a $10 wine, we always find the best value right here.
Why would you buy your wine from anywhere else?

 

From Tom T (Yelp 11/1/13)

Awesome wine, great prices and super friendly and knowledgeable staff.

 

From Kim L. of Stella & Dot (email 4/17/13)

Just stopped by today and Matt helped me choose 6 bottles for a party tomorrow evening. Just wanted to say thank you for being so helpful, friendly, and most importantly, not snooty as some other places can be! 

 

From J.X (Yelp 4/6/13)

This store trumps BevMo hands down in terms of service and selection. I love that I can always find a delicious wine in my budget, and that folks here are always so helpful and friendly. It also has a lovely selection of Sangiovese, which is so hard to find.

 

From Vanessa Z. (Yelp 4/4/13)

I absolutely love this wine shop.  They have everything you could ever hope for in wine and it's organized in a helpful way.  I'm pretty indecisive when it comes to choosing wine so I'll usually browse the entire store when the owner will step in and offer his help.  I'm always grateful because he makes the best recommendations based on my budget! Luckily for me it's located around the corner for my office so I frequently stop by on my way home and grab some delicious zinfandel or syrah for dinner.

 

From Patty W. (Facebook)

 

From Jason G. (Yelp 1/26/13) Hands down best store in San Diego.  It's the best because of the helpful staff and prices.  I used to go to the place down the street, but they always treated me like a leper.  Check this place out ASAP.

 

 

From Cathleen F. (Yelp 9/12) 

Hands down the best place to buy wine at discounted prices.  Thoughtful selection.  A staff that's eager to help. And wine tastings on Saturdays too, approximately 10 wines for $10. My go-to place for special occasion as well as every day wines for at least a decade.  Don't be disappointed if you find "a find" and it's not there next time. Wines are priced to move, so inventory changes.

From Steve W. (Yelp 5/12) Good selection, very good prices, good service. They list their wines on their website so you can shop before you go if you have particular wine in mind, or you can simply browse in person. If you need some help in picking wine they are helpful. I have been shopping here for more than 8 years and buy the majority of my wine here.

 

From Tom S (email 5/29/12)

I went through a stage 20 years ago or so when I knew all the producers, vintages, regions, grapes and blends, and was willing to bore any and all at length with the fruits of my enthusiasm. I got over all that years ago, and now pretty much just want to drink well, and inexpensively. That can't happen, I had come to understand, by reading Wine Spectator. You need a good merchant to do the indispensable work of factoring the wine world down to a manageable list, tasted and reviewed. This note is to thank you for the good work you do each month finding and providing for sale at a good price so many interesting wines. This past few months in particular, in my opinion (and the reason for my writing today), has been exceptional for under $10 reds. Recently, the new Cachflo, Alamos, 2Up, Cousino Macul, and a few months back, the Derby Petite Sirah and Zolo Bonarda,(and a few others I have yet to taste, or can't recall) have been not only excellent values, but very good and interesting wines, the type you look forward to drinking and serving your friends, not just glad you paid less for. Thanks again, Tom

From Kathy F. (Facebook 3/12) Our favorite place. Everyone is so nice and very helpful.

 

From Monique (Facebook 2012) Best prices in town. Family owned. Check them out.

 

From Lynn-Email March 31, 2012- You guys are the best. We served Black Barts Jamabalya, a vegetable rissoto and an awesome salad and your wine choices were fabulous...does anyone on the planet doubt your expertise and values? Tongiht we had halibut with a thinly sliced potato on top and it sat on a ragout of peppers and onion under it with the Clos Du BOis Red Blend. Perfect. you guys are awesome..thank you for all you do!

 

From Erik G.-San Diego (Yelp 2/12) Privately owned wine store that has the best customer service in it's class.   Matt, Kevin, Mark  and all the rest of staff are always super friendly and willing to assist in helping you pick out a bottle -  they'll even carry out your bottles/purchase to your car!  The best thing about this place is that all (or a majority) of the people who work here have tried every single wine that they sell.  This speaks volumes to their commitment to quality and what they represent.   At any time, you can ask them how this or that wine is and they will give you an honest opinion and recommendation.  You can't get that at a large publicly owned retail wine store.  You will also find that along the walls of the store are hand written colorful posters of some of their featured wines and recommendations.  These can range from quotes from the industry wine reviews (Robert Parker, Wine Spectator, etc.), or their own recommendations (i.e.  Matt's pick, or Mark's Pick...etc.).  I've never been disappointed when choosing a bottle in this manner. Matt (owner) has created a fantastic place for wine lovers to go to for variety and quality.  This is my go to place for stocking up on my wine.  
Nothing less than 5 stars.

 

From Dani-(email 2/2012) I just wanted to say I received my case of wine.This is my first order with your company, but not my last. I found your prices to be very good and your communication excellent.I love Cakebread wine but usually would not buy a case but with your prices, I couldn't pass it up. I look forward to doing business with you in the future.

 

From Mike C.-San Diego (Yelp 2/2012) Now this place has some pretty good wine and you don't have to shell out several hundred dollars for a decent one. They have many 90+ point wines for around $10. Plenty of staff working the floor and they give you their expert advice right away...

 

From Maureen C. San Diego (Yelp 1/2012) SD Wine Co is seriously fantastic for a wine-shopping trip. Mark is incredibly helpful with recommendations and  knowing if and when a specific label will be making into his store.  Very reasonable prices; the best I have found in San Diego...

 

From Julie-(email January 2011) I want to say that I am not a wine drinker myself.  However, going to the San Diego Wine Company and having them help me pick out a bottle of wine for our event was great.  Even for those people who don't drink wine (me being among them) the San Diego Wine Company makes it a stress-free purchase for our school.

 

From Lindsay-San Diego (Yelp 11/21/10) Love, love, love this place! There is no better place in San Diego to find great wine at great prices.  The staff is extremely friendly and they know their stuff!  I can go in there at any time, tell them what I've bought in the past and they recommend wines for me that are in stock. They provide wonderful customer service and I have NEVER had a bad wine from them!

 

From Kate the SD Wine Company #1 Fan: "Just so you know you and your staff are my personal heroes. You stock an outstanding Bandol when you can get it. And for that, my friends and I are extremely loyal customers. As a matter of fact, I will be getting two to three cases from your fine establishment this weekend for a large family event next week. Your service and team are fantastic. SD Wine Co is a local gem!"

 

From Superpages.com (Guest 44018-March 2010)

 

From www.erobertparker.com ,one of the most popular and respected web sites for wine enthusiasts and connoisseurs: "San Diego Wine Company is tough to beat for prices..." "Matt and Mark give great customer service", "I, too, will echo the superlatives at the San Diego Wine Co..." 

From www.Yahoo.com (Travel), Mary Woods from San Diego says: "...every time I come home with a suggestion from one of the (SDWCO) staff, my eyes glaze over in bliss..." Jeff from San Diego says: "One of the best locations in San Diego for buying wines at good values."