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Our Story

San Diego Wine & Beer Co. is a San Diego native, family-owned and operated business since 2005. Today we are recognized as one of San Diego's top wine and beer shops offering the "Best Wine & Beer at the Lowest Prices."  

A full-service shop with a proven reputation! We offer premium, vintage and "yet to be discovered" wines as well an impressive selection of craft beers from both local and around the world at prices lower than other shops.

The San Diego Wine & Beer Co. serves a broad range of customers with all price points and our razor-thin margins mean we offer excellent value! We make purchasing wine & beer a pleasant experience for all types of customers from novice to aficionado. Unique because we personally taste the products before we decide to stock it at the shop. 

Matt Francke, Owner, has been tasting, selling and enjoying wine for over 20 years. His expertise and keen wine knowledge is what makes him so successful. Matt is not at all pretentious and although he references the wine critics scores and comments, he does not rely on others to help him select what wines to sell in his shop. Matt and his team taste each wine and hand-select every craft beer before deciding what to bring in the store and always favoring the best quality then keenly negotiating the price. In other words, you are always getting the best bang-for-your-buck!



The Francke Family


  San Diego Wine Co BBB Business Review